Fashion Communications and Marketing

What is it?

Fashion marketing is all about promoting a brand or retailer in order to raise awareness and sell products. This can be done through a number of different channels, like social media marketing, newsletters, working with influencers, billboards, content marketing, and more.

Any time you see an advert for a fashion brand, that’s marketing in action. The marketing team for a company also tracks trends and consumer behaviour to analyse and optimize their sales techniques as well as inform business decisions.

The career ladder

Most fashion marketers begin their career as a marketing intern for a brand. From here, the career ladder could look like this:

Marketing assistant

Marketing manager

Senior marketing manager

Head of Marketing

SKILLS NEEDED

Many people in this career will study a marketing degree, where they’ll learn general skills that can be applied to most industries, including fashion. Fashion communications and marketing courses could also be a good way to develop the skills as well as the fashion industry insights that will help you in your career. To work in marketing, you’ll need great written and verbal communication skills, the ability to work as part of a team, and strong organisational skills. You will need to come up with new ways to market products, so a sense of creativity and an eye for design will come in handy too.

Daily tasks

On a daily basis, a fashion marketer will be launching, monitoring, and reporting results of marketing campaigns, such as the launch of a new product or a sale. They’ll be collaborating and meeting with different teams across the company to ensure that the messaging and scheduling is cohesive and aligned, as well as sharing the results of their marketing initiatives.

They will also do some copywriting, social media community management, all while keeping an eye on new trends and events happening in fashion for inspiration.

Want to learn more?

If you’re keen to try your hand at marketing, try offering to set up and manage the social media accounts of a small business in your community to get some experience.

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