The Digital Fashion Media Award

Submission:
Fashion digital media is a dynamic and flourishing part of the fashion industry, with new media constantly evolving alongside traditional formats. GFW wants to find and celebrate the voice of a new generation. Project submissions are sought across the board of fashion new media that are innovative and resonate with the industry, including websites, app development, blogs, online channels, social media strategy, and campaigns. This can be a collaborative project by more than one student.

Criteria:
- Creativity, original thinking, and relevance to the market
- Quality and execution/translation of the concept into the final solution/project are also to be taken into consideration.
- The project must demonstrate an excellent standard of visuals and written content.
- A supporting statement of 200- 250 words should contextualise the nominated student’s entry from concept to realisation, including images demonstrating that it meets all criteria as detailed above.
- Students will not be judged upon the quality of the page images but the content of the page.
- Full digital submission only

An initial digital submission of no more than 15 x pages for the nomination shortlisting. The full body of work will be displayed for the final judging session.

The nomination can be a maximum of 10mb, illustrating the final project and a supporting statement.

Process:
The Digital Fashion Media Award will be judged in two stages. All nominated students will have to submit a supporting statement for scrutiny at the pre-event shortlisting by industry experts.

Part 1:
Monday, May 19, 2025, 18:00 hours - Deadline for submission, academic staff are to
nominate 2 final year students and the nominations must be made by clicking on the link below:

Selection:
An Industry expert will shortlist 12 students from the entries submitted.
Thursday, May 29, 2025 - The names of the shortlisted students will be announced.

Part 2: Judging
Awards Judging will be onsite at GFW in central London. Shortlisted students must bring their full entry for the final judging. This can be physical work plus digital elements if required. The judging will be an opportunity to talk through the students work, ideas and answer questions from the judges.

All nominated students must attend the full judging day during GFW and ensure they attend all talks, meetings and judging sessions as well as the end of day Awards Presentation and celebratory networking event. Winners will receive promotion across the GFF networks.