Submission:
The report format should be creative and demonstrate your knowledge of the stages and promotional methods required in launching a campaign for a new product or service. The graduate should display a strong, forward-thinking approach by harnessing both traditional marketing channels and digital-first channels like social media.
Criteria:
A concept realised through a marketing plan that shows the value of innovation and creativity.
Display a creative approach to the development of the project, or product
Include market intelligence, analysis of lifestyle/cultural trends as well as some statistical relevance
Innovation and creativity are key requirements, but commercial viability is also essential.
The 6 P’s to be covered: People, Product, Price, Promotion, Place and Persuasion.
An initial digital submission of no more than 15 x pages for the nomination shortlisting. The full physical body of work will be displayed for the final judging session.
The nomination can be a maximum of 10mb, illustrating the final project and a supporting statement.
Process:
The Fashion Marketing award will be judged in two stages. All nominated students will have to submit a supporting statement for scrutiny at the pre-event shortlisting by industry experts.
Part 1:
Monday 20th May 2024, 18:00 hours - Deadline for submission, academic staff are to nominate 2 final year students.
Selection:
An Industry expert will shortlist 12 students from the entries submitted. Thursday 30th May, 2024 - The names of the shortlisted students will be announced.
Part 2: Judging
Awards Judging will be onsite at GFW in central London. Shortlisted students must bring their full entry for the final judging. This can be physical work plus digital elements if required. The judging will be an opportunity to talk through the students work, ideas and answer questions from the judges.
All nominated students must attend the full judging day during GFW and ensure they attend all talks, meetings and judging sessions as well as the end of day Awards Presentation and celebratory networking event. Winners will receive promotion across the GFF networks.