Submission:
Students are invited to create a portfolio of at least 5 x editorial stories completed at any time within the final year of their studies. Each story should be aimed at an identified audience, addressing a wide variety of issues and narratives. Students must demonstrate the ability to communicate effectively through the evaluation of the needs of the client. A clear understanding of the procedures and practices employed must be submitted describing the development, the production and the presentation of the final submission.
Criteria:
Creativity, originality and innovation
Personal vision and unique concepts
Technical excellence & a professional standard of graphic presentation
Photographic awareness, quality of finish & presentation
Strong narrative that effectively communicates with the identified audience
Ability to organise and work with the complexities of a creative team
A submission to explain the nominated student’s entry from concept to realisation including images, with a supporting statement demonstrating that it meets all the criteria as detailed above.
An initial digital submission of no more than 15 x pages for the nomination shortlisting. The full physical body of work will be displayed for the final judging session.
The nomination can be a maximum of 10mb, illustrating the final project and a supporting statement.
Process:
The Fashion Styling and Creative Direction award will be judged in two stages. All nominated students will have to submit a supporting statement for scrutiny at the pre-event shortlisting by industry experts.
Part 1:
Monday 20th May 2024, 18:00 hours - Deadline for submission, academic staff are to nominate 2 final year students.
Selection:
An Industry expert will shortlist 12 students from the entries submitted. Thursday 30th May, 2024 - The names of the shortlisted students will be announced.
Part 2: Judging
Awards Judging will be onsite at GFW in central London. Shortlisted students must bring their full entry for the final judging. This can be physical work plus digital elements if required. The judging will be an opportunity to talk through the students work, ideas and answer questions from the judges.
All nominated students must attend the full judging day during GFW and ensure they attend all talks, meetings and judging sessions as well as the end of day Awards Presentation and celebratory networking event. Winners will receive promotion across the GFF networks.