Fashion film is an ideal opportunity to put the fashion you want to share front and centre. Fashion films are a cinematographer’s dream – moody, stylised and often experimental.

They are also very different to your average fashion commercial, which is very clear about its offer to the wider public; a fashion film aims for a softer sell and, more than likely, a niche audience.

Over the years, more and more labels have been tapping into the cinematic medium in search of a more artistic way to share their brand story. A fashion film is a perfect way to do this, simply because fashion is art and art is meant to express how you feel and for every design approach, there is a background story influencing the design. Fashion films come in all forms, so there’s plenty of scope for experimentation. In addition, there is a range of styles, modes of production and filmmaking techniques, from stop-motion and computer animation to live-action and montage film.

What you need is a fashion story you’d like to tell… https://www.ciafe.org/post/the-power-of-telling-our-stories-through-fashion

A Fashion Film Example:

Here we have a beautiful example of a short fashion film. This short film is by Alex Wright of @wearewoeman, who he created a short film that could be used on a vintage clothing business’ social media account. But fundamentally, it promotes personal stories around why people shop and love vintage clothing. Check it out:

We are Women video

Your Fashion Film Challenge:

According to The Business of Fashion, a successful fashion film is “an authentic, standalone piece of storytelling [rather] than a mere marketing exercise.” Therefore, we would like you to tell your own fashion story through fashion film.

Like @wearewoeman, who created a personal story for the love of vintage fashion, we would like you to create a 1-minute clip of something you feel passionate about. This could be a style, a genre, a person, or a single piece of clothing but ultimately, channel your story based on personal experiences. Telling a story through fashion is purposeful. Telling stories through fashion has helped build up communities of people who share common interests regardless of location barriers, nationality, race, or ethnicity. Let us hear yours.

“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.”

- Brandon Sanderson

Need some inspiration?

We can’t go any further before we introduce you to the home of fashion film: https://www.showstudio.com/

Or take a look at Mirrorwater Earth monologues: https://www.instagram.com/p/CV3NKu0IIPG/