Meet the boohoo X Graduate Fashion Week Competition Winner!
We were delighted to catch up with Sameera Mohmed, a final year student at University for Central Lancashire and the winner of the boohoo X Graduate Fashion Week Competition!
Sneak Peek at Sameera’s winning collection!
boohoo partnered with us here at Graduate Fashion week to host a competition to our UK member universities to find an up and coming student designer to create a more sustainable range to be retailed on boohoo.com!
After being overwhelmed by the number of entries and the amazing quality of the submissions, the team has a difficult decision to make when selecting their winner! Sameera’s application stood out to the design team for her designs that considered both modesty and inclusivity.
Check out our Q&A with Sameera below to find out more about the inspiration behind her winning entry and her furthered ambitions!
How did you feel when you were told that you were the winner of the boohoo x GFW competition?
I was completely over the moon. It felt like I had worked so hard for my degree so far this year and it was a challenge to take on another project but I was so thrilled that the hard work paid off. I am finally seeing some progression in my future career.
What are you currently studying and what is your dream career?
I am currently studying BA Hons Fashion Design and I am working on my final collection, which is all in honour of my mum who has a medical eye condition. She has always been my biggest inspiration and motivated me to do my best. My dream career is being able to proudly own my own clothing line, which reflects my personal style.
One of Sameera’s designs in her competition entry
What was the concept and inspiration behind your designed collection?
The concept for my collection is to create a diverse, more sustainable and modest collection which caters to all women of different races and beliefs. The pieces in my collection are flexible to be styled in whichever way the customer feels comfortable, so a collection that can be bespoke to your individual personality, style and background.
What advice would you give to future students who would love to win a competition like this?
My top tips would be to just go for it! Don’t shy away and be afraid of your work not being enough. I tended to do this in my first two years of Uni, and it really isn’t worth it. Just believe in yourself! You won’t get noticed if you don’t go for any opportunities that come your way. Always put in the effort to your best ability and it’ll work wonders!
One of Sameera’s designs in her competition entry
Over the next few months Sameera will be working closely with boohoo’s creative and design teams to bring her collection to life before Graduate Fashion Week 2022!