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Award
We are very pleased to announce that renowned British footwear brand Clarks are partnering with the charity for the second year in a row, sponsoring The Clarks Footwear Award! The Clarks Footwear Award builds on Clarks’ commitment to original creativity. Find out more.
We're proud to announce that renowned British brand Superdry is partnering for the first time, sponsoring a new award: The Superdry Outerwear Award.
We're so pleased to have Kei Kagami and Aitor Throup judging the YKK Accessories Award! Both judges will be looking for a designer that has taken a modern directional approach to the accessories arena, and with a prize of £750 to the student and £250 to the university, there's no doubt it's all to play for.
As we near closer to the beginning of #GFW17, the awards are beginning to be announced!
We're particularly excited to announce that Mothercare are going to be supporting the Mothercare Childrenswear Award, which will send £1000 to the winning graduate, with the placement of your collection into Mothercare stores.
This is a particularly exciting award, as childrenswear is an often overlooked part of the industry, but a large and influential sector. It's fantastic to have a brand that dominates the market in this area, offering brilliant opportunities to soon-to-be graduates.
"Mothercare is the leading global retailer for parents and young children. With over 50 years of experience Mothercare is uniting mums and dads to take on parenting together and welcoming them to the club. With more than 1300 stores across 56 countries including Early Learning Centre stores, Mothercare is loved and trusted by families across the world."
To enter, you must design a childrenswear collection of twelve pieces or six outfits for babies or children up to the age of 8. This collection must be submitted in the following format:
SUBMISSION
Mood board including : colour palette, graphic direction, fabric, inspiration and mood. Use trend information available including recent catwalks, aspirational brands, power of celebrity, and
A short paragraph of no more 300 words detailing the background and inspiration of your collection.
Illustrations and technical at drawings of your six outfits presented in a creative professional format demonstrating your skills.
For more information on the Mothercare Childrenswear Award, head to the awards section.
We're happy to inform you all that new this year, we will be hosting a Social Media Award, sponsored by Boohoo! This gives one instagram savvy student, with impeccable curation skills the opportunity to win £750 with a £250 prize to the university.
Imagery is the cultural currency of our times. We are defined by what we do or don’t upload. Imagine social media as a shop window – allowing us to display our wares and talents to the wider market. Utilisation of this “window” can lead to new contacts, wider recognition and potential job prospects.
No longer side-lined as faddish or gimmicky, social media and its many evolving platforms has positioned itself at the forefront of how we communicate with each other in the 21st Century.
The social media tool of the moment is Instagram. The ability to instantly upload as well as curate the gallery like space lends itself nicely to fashion image making. Content is key regardless of how many followers you have or how many you follow.
This brief is to create and curate an Instagram Campaign which is relevant and reflective to the constantly evolving interface of fashion communication.
Submission is an Instagram campaign that the judges feel is outstanding in its contribution to the field and a supporting statement which outlines your objectives methodology, and outcomes.
You are not being judged on how many followers you have but on the originality of content plus your editorial skills through selection and production of imagery.
