Another day, another exciting line-up of GFW live! Talks at GFW 2017. The first talk took place in the morning with members of the buying team at BOOHOO. Sophie Rycroft (Lead Buyer) and Janine Smith (Head of Buying) shared insights into working as buyer within the competitive fashion industry. They shared the four qualities boohoo looks for in its buying staff: passion, agility, creativity, and teamwork. Despite the old cliché, Sophie and Janine insist that “passion for fashion” still is the fundamental element for success in the industry.