Siri MacDonald, the Head of Womenswear Design at Superdry, has a wealth of knowledge working with many retail brands such as ASOS, Marks and Spencers' and Next. As a Graduate Fashion Week alumni, we were eager to find out how her experiences at GFW and university have shaped her creativity today. From New York to Northumbria, Siri has spent time working within design, styling and editorial, choosing to focus on design. 

Dan Hanvey, Menswear Design Manager at Superdry, has spent a career experiencing the industry, exploring fresh ways to incorporate history and sub cultures into design whilst remaining inspired and generating new ideas. Treading the line between lifestyle and fashion, Dan has worked for FatFace, RipCurl and White Stuff. Having been at Superdry for seven years, we look back at how it all began...with Graduate Fashion Week!