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The Inside View
This week with spoke with our event partner Amothreads on their incredible service, offering deadstock fabric to consumers. AmoThreads is an online marketplace that allows designers and brands to source deadstock fabrics in small quantities that would otherwise go to waste.
This week with spoke with our event partner Amothreads on their incredible service, offering deadstock fabric to consumers. AmoThreads is an online marketplace that allows designers and brands to source deadstock fabrics in small quantities that would otherwise go to waste.
This weeks Inside View guest is Way Perry, Fashion Director of bi-annual Menswear style title Man About Town alongside being a freelance stylist. Way joined Graduate Fashion Week this June on the judging panel for the Menswear Award. We caught up with him this summer to gather his advice on becoming a stylist and entering the fashion world.
This weeks Inside View guest is Nav Gill, editor of HYPEBAE, the women-centric arm of streetwear platform HYPEBEAST. After studying both design and communications at university, Nav found that her passion for writing and creating content gave her the most enjoyment and thus, lead her on the path to her current role. Nav has some great advice to share with aspiring writers on how to cut through the noise to create unique and quality stories, as well as discussing the unrelenting speed of the media landscape.
Ever wondered what fashion recruiters — the people who connect the best talent to the biggest fashion houses — get up to on a normal day? This week we speak to Emma Davidson, the Managing Director of fashion recruitment company Denza, specialists in entry-level roles, to understand what her job involves.
Meet Tom Winbow — Managing Director at Ralph — a London-based Digital Creative and Production agency, that specialise in making interactive, personalised and entertaining digital content for the entertainment industry. Having built a career in advertising, Tom has a wealth of knowledge about the industry — what skills you need and how you can break into it.
This week we catch up with Alexandra Fullerton, freelance stylist and writer who has been Fashion Director a Large for Glamour Magazine for the past year. Having worked in fashion for 18 years, Fullerton has been Fashion Director at Stylist, as well as contributing to some of the biggest publications in the industry. We spoke with the accomplished fashion multi-hyphenate to get her advice on how to break into fashion and find your voice.
Meet Claire Barrow, a young London based designer who started her label before she had left university. Claire shares her advice for starting a brand out of university, diversifying your skill set for the future of the industry, and staying true to yourself.
To celebrate International Women’s Day, the GFF team has collated a list of our favourite women-led podcasts to inspire and educate.
Sophie Winfield is a Fashion Journalism Masters student who was one of two writers invited to cover Fashion Scout AW19. She shares with us a day in the life of a fashion week writer during London Fashion Week.
THE PENTLAND BRANDS TALENT MANAGER TELLS US ABOUT HER OWN GFW EXPERIENCE AND SHARES HER TOP TIPS FOR BREAKING INTO THE INDUSTRY.
Today marks the beginning of Anti Bullying Week in the UK. Often concentrated on schools and educational institutions, the week seeks to bring attention to this particular behaviour and encourage those that are being bullied to seek support, raise awareness and work with communities to eradicate bullying. It is a common misconception that bullying is something that stops once you leave school environments, as it is as much a behaviour you may encounter in the workplace, after leaving university.
From retail to marketing, photography to creative direction, the positions available in the industry are as varied as they are exciting. For the Inside View this week, we caught up with Rory James, Fashion, Portrait and Music Photographer. Published in Time Out, CLASH, Wonderland and more, he has been working with cultural icons since going freelance after a spell working in a London studio. From Emily Malice for his tattooist series to backstage at Ashish and Zandra Rhodes during London Fashion Week, Rory focuses on capturing the essence of popular culture, through music and fashion photography.
We caught up to hear more about shooting behind the scenes for Ivy Park, the liberating nature of freelance work, and how it felt flying to Sri Lanka to shoot the first Mercedes Benz Fashion Week there. Here, we find out why taking the time to get to know your subjects makes all the difference to the video, image and atmosphere of a shoot.
I’m a Freelance Photographer based in East London. It’s difficult to tell you about a normal day, as part of what I love about this job is that no two days are the same! A lot of time goes into planning shoots and projects. This can be anything from booking models and meeting with prospective clients to conceptualising my ideas and planning how to bring them into reality.
Way back in college I wanted to study art but it became clear quite quickly that I had the ideas but none of the practical skills! So photography was for me a way to create things with a skill I already had. More recently, I went freelance as I love being able to choose when and who I work with. I don’t think I’d be very good in an office scenario!
As a photographer who works in many disciplines, my proudest achievements are varied. Shooting backstage at London Fashion Week was a big one for me. Being around the work of such talented designers as Ashish Gupta and Zandra Rhodes. Having my work featured by publications such as CLASH and Wonderland and Time Out is always a confidence boost!
I studied Commercial Photography at Arts University Bournemouth which is a fantastic course, that I would recommend to anyone. Doing a degree so heavily focused on the modern industry is invaluable and gives you the prior knowledge to manage all parts of life as a freelance photographer further than the creative, such as the financial and business side along with marketing your work properly.
I worked for a bit of time in full time roles with prestigious photographers in their London studio, but decided that being freelance was the only way that gave me the freedom required to do this job well. It was tough at first, living in London with no guaranteed regular work but after a while, hard work and investment paid off! I would encourage any young creative to consider a freelance career path especially at a time when you’ve got nothing to lose and no major commitments. The current industry climate seems to be leaning this way with fewer full time photography contracts being handed out than ever.
View this post on InstagramMet some fabulous Drag Queens the other day. Shot for @wringerandmangle
A post shared by Rory Francis James (@roryjamesphoto) on
The people. Every shoot I work with a varied group of people and as a portrait photographer, I take the time to get to know my subject whenever possible, in order for the photos to be personal to them and reflective of their personality.
Assisting. Start assisting professional photographers as quickly as you can. I began at the beginning of my second year of uni and it gave me the experience and contacts I needed to go freelance quite soon after graduating. If you can’t assist them then ask them questions, get to know the people in the industry. It’s a small place but a few great chats here and there can go a really long way!
Words and interview by Annabel Waterhouse-Biggins
From what makes work fun, and how to get into the area, we caught up with Bex to discuss everything social, pop culture influencers and the huge transformation that has taken place across PR in the last few years. If you’re mad for social media and can’t get enough of the ‘gram, find out how to make it into your job in our latest Inside View!
Kendall Robbins, Senior Programme Manager at the British Council, works across several different areas- from curation, research, international markets and funding programmes to development, education, cultural relations and architecture, her role encompasses many areas of the fashion and design industry.
The fashion industry is nothing if not filled with creative people exploring and practising their craft in a multitude of ways, from photography and styling to curation and journalism. One accomplished woman is the epitome of balancing passion and working across various fields, pursuing a freelance career across disciplines. Alex Fullerton, previously Fashion Director at Stylist and now Fashion Director-at-Large at Glamour, has had a varied and exciting career in the industry, from styling and writing to fashion direction and becoming a published author.
As we bring you the Inside View on the fashion industry, we’ve been talking to everyone from Fashion Editors to Showroom Owners, to find out how to get into the different areas of the industry and once you’re there, how to make it work for you. This week, we spoke with Portia Shaw, Director of International PR Agency, POP PR.
For the latest in our advice column series, The Inside View, where we ask those in the centre of the industry to offer their view on fashion at the moment, we sat down with Emma Firth, the Online Fashion Editor at Hunger Magazine. With a penchant for karaoke and a mean knowledge of pop culture, here we bring you what it’s really like to work in fashion media, and how to start working toward that dream role, now.
Lara Schröder, the founder of Parisian showroom SCHRÖROOM, founded her own business after gaining years of experience across the industry. We sat down with the entrepreneur to find out more about what her career has been like so far, including Paris Fashion Week, the buying world and launching as a designer. If you’re interested in learning more about how showrooms function, how to work with emerging designers or what you could be doing right now to get into the industry, read below for the expert insight! We asked - so you don’t have to.
